Ray-Ban's Latest Reverse Collection Wows the Fashion World

Just before summer, Ray-Ban, unquestionably the most recognised brand in eyeglasses, unveiled its latest technological achievement, a first-of-its-kind ‘Ray-Ban Reverse’ line of eyewear that shifts from regular convex to concave lenses without impairing optical clarity.

Reverse Aviator, Wayfarer, Caravan, and Boyfriend are the first four unisex sunglass models in the Ray-Ban’s Reverse collection. 

The main innovation is the lens shape, which changes from ordinary convex to concave without affecting optical precision. 

Ray-Ban's Reverse Aviator, Wayfarer, Caravan, and Boyfriend sunglasses feature an ergonomic universal frame that fits and complements every face shape. The collection was designed with the environment in mind, employing bio-based nylon1 lenses with a 41% carbon content, bio-based acetate frames with a 67% carbon content, and 100% recycled packaging, card, and cleansing cloth.

"Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis to the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers," Federico Buffa, R&D Product Style Licensing Director.

In addition, Chief Marketing Officer of Essilor Luxottica, Francesco Liut, said: "As the most beloved eyewear brand, we continue to leverage the power of our iconicity while bringing innovation and technology to our most classic styles."

The Collection Debuts with Vittoria Ceretti as the Campaign's Face

Ray-Ban continues to break new ground decade after decade. Ray-Ban presents the 'Reverse' collection, which contains four unisex eyewear designs with an unimaginable new lens that has been completely reversed.

Image Source: graziamagazine

The marketing video features iconic supermodel Vittoria Ceretti as the campaign's face, and it takes viewers through a fast-paced, high-fashion video in which the model wears Reverse eyeglasses. Angles and emphasis are used to bring the concept of Reverse to life while keeping the focus on the eyewear.

Check out the four unisex models from ‘Reverse’ collection:

Get the WAYFARER REVERSE For ₹ 11,790.00 INR

Try the BOYFRIEND REVERSE For ₹ 12,490.00 INR

Peek at The AVIATOR REVERSE For ₹ 12,490.00 INR

Catch the CARAVAN REVERSE For ₹ 11,790.00 INR 

Ray-Ban's objective is to be a cultural force while establishing and breaking new trends. The brand capitalises on its overall iconicity to remain one of the world's most identifiable brands. According to the company, Ray-Ban is at the forefront of eyewear innovation, pushing the category's boundaries forward.

The debut of the new lenses is the following big statement for a firm that has cemented its icon status in pop culture while still looking for ways to evolve its heritage. Ray-Ban recently partnered with Meta to launch the first generation of smart glasses, which include dual built-in cameras, speakers, and three array microphones built into the frame, allowing users to capture their favourite moments, share them on social media, and listen to their favourite podcast or music.

Ray-Ban Hosts Celebrity Event and Fashion Show as Part of Reverse Collection Launch

To cele­brate the launch of its new 'Re­verse' Collection, Ray-Ban hoste­d a glamorous celebrity eve­nt and fashion show in Florence, Italy. This exquisite­ collection includes belove­d and timeless Ray-Ban styles like the Wayfarer and Aviator. What makes this colle­ction even more e­xtraordinary is that it is created using recycle­d materials, showcasing Ray-Ban's commitment to sustainability.

The event was attended by several celebrities, including British Vogue editor-in-chief Edward Enninful, model and actress Caroline Daur, and Chinese actress Sui He. The guests were treated to a fashion show featuring the Reverse Collection and a performance by DJ Honey Dijon.

The Reverse Collection is part of Ray-Ban's commitment to sustainability. The company has pledged to make all its products from recycled materials by 2025. The Reverse Collection is a step towards achieving that goal.

Here are some more insights about the event:

• The event took place at Piazzale Miche­langelo, a breathtaking scenic vie­wpoint in Florence. 

• The fashion show was curate­d by renowned British fashion designe­r Harris Reed. 

• The e­lectrifying performance by DJ Hone­y Dijon was an ode to the sustainable value­s of the Reverse­ Collection. 

• More than 1,500 guests from the world of fashion and creativity graced the occasion with their presence.

While all of these assets perform well on social media, Liut highlights that educating consumers on the new technology is also a part of the tale. 

Discover the all-new Reverse collection at GEM OPTICIANS, where­ a revolutionary collection is rede­fining the way we perceive and wear glasses. Expe­rience the future of eyewear and se­ize this chance to own a piece of optical innovation!